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Packaging: Blueprint for Literacy

Blueprint for Literacy’s packaging needed a new look to better compete in the marketplace.


Blueprint for Literacy (CLI)


Their original Blueprint packaging was one color and without a concise identity. By choosing a color palette and imagery that was more appealing to children and teachers, we made the  product immediately more appealing and it attracted more interest at educational shows and from schools.

Blueprint for Literacy is a pre-kindergarten curriculum that needed to be refreshed to better compete in the market place. The packaging is part of a larger project which encompasses: the Blueprint identity, the Blueprint packaging, the 10 guide books, brochures and leaflets. Visit the Stories section to learn more about the work we do for CLI.

Client: Children’s Literacy Initiative (CLI) – is a non-profit organization that provides early childhood literacy training and coaching to teachers and administrators and quality children’s books to classrooms.

Linda Katz, CEO, Children’s Literacy Initiative

“Before the redesign, we knew we had a good product, but now, the new look has made us feel much more confident about competing with the other literacy programs on the market. We consider ourselves very fortunate to have worked with 21xdesign.”