Identity: The Plough & the Stars

We were asked to design an identity for the Plough & the Stars when it was first opened.

The Plough & the Stars Identity

The Plough & the Stars is an Irish Restaurant and Bar housed in a historically preserved building in Old City, Philadelphia. We were commissioned at the onset of the business to create it’s identity. The goal was to create a brand for the company that would evoke the uniqueness of the building itself while at the same time hint at the theme’s Irish heritage. This identity has served them well since they opened many years ago and has been been applied to many components, everything from the various menus, restaurant signage cards, marketing colateral etc.