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Story: Children’s Literacy Initiative

The Client: Children’s Literacy Initiative (CLI)

CLI is a non-profit organization that provides early childhood literacy training and coaching to teachers and administrators and quality children’s books to classrooms.

21xdesign has developed design solutions for a number of their early childhood teaching materials.


Some of the projects we have worked on:

Blueprint for Literacy is a pre-kindergarten curriculum. CLI wanted to update the look of this package so that they could better compete in the market place. We worked on the redesign of the Blueprint identity, the packaging, and the guidance books and brochures for the interior.

Messagetime Plus is a modeled writing and shared reading program. CLI needed to create a teaching guide that could simplify, clarify and show teachers how to use their program. Along with creating the teaching guide we also developed an interactive CD and accompanying DVD.

The above projects showcase some of the CLI materials we have helped create. Click on the individual images to read more detail about each project.